The Drum Awards for Marketing - Extended Deadline

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Agency: Mother
Client: KFC
Date: Mar 2019
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KFC has launched a campaign that reminds the public that there is only one place to get the Colonel's Original Recipe.

Created by Mother, the spot sees the original chicken Don, Colonel Sanders, hit the streets of the UK.

As he cruises down the street in a red saloon, the Don spots chicken imitators along the way. As he heads down the chicken shop road, neon-lit chicken shops appear before him, from 'QFC' to 'Lip Lickin' and 'Houston Fried Chicken.'

The ad hints that the chicken pretenders are just an imitation of KFC and won't be able to match its 'iconic' taste.

After hand-breading his iconic Original Recipe chicken, the Colonel drives away and we’re reminded that KFC is only available at KFC.

Credits

Creative: Mother

Strategy: Mother

Production Company: Pulse

Director: Sam Pilling

Production Company Producer: Jane Lloyd

Production Company Executive Producer: Lucy Kelly

Director of Photography: Pat Scola

Editing: Ellie Johnson at TenThree

Post Production: MPC

VFX Producer: Tamara Mennell

Creative Director and Shoot Supervisor: Marcus Dryden

VFX Supervisor: Marcus Dryden & George Brunt

Colourist: Jean-Clément Soret

Sound: Sam Robson @ 750mph

Music: ‘Love Theme’ by Nino Rota performed by the Royal Philharmonic Orchestra through Universal Music & Decca Records

Conductor: James Morgan

Published: by Sascha Darroch-Davies at DLMDD for Sony ATV Harmony UK

Media: Blue 449