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Agency: Mother
Client: KFC
Date: May 2019
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KFC playfully toys with the vegan diet movement as it launches meat-packed 'I Love You Bacon Burger'.

Under the tagline "bad timing never tasted so good" the fast-food chain ironically teases that given the rise of veganism this year, the launch of its carnivorous burger couldn't come at a worse time.

Dubbing 2019 as the 'year of the vegan,' KFC cheekily invites its customers to try its triple-layered bacon burger before they turn vegan.

The campaign created by Mother features a number of cheekily placed out-of-home ads that appear in close proximity to Greggs - the forefather of the vegan sausage roll.

The ads display provocative phrases like "Vegan sausage it ain't" and "try one before you turn vegan" displayed outside Greggs which jumped on the vegan bandwagon earlier this year.