The Drum Awards for Marketing - Entry Deadline

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Agency: Mother
Client: Ikea
Date: Oct 2021
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To help Ikea on its mission to ensure customers feel safe, happy, and ready for anything in their homes, the Swedish retailer has enlisted the help of creative agency, Mother, and some super hench bears.

‘Every home should be a haven’ highlights the importance of feeling content in your place of residence and having the space that you need to combat life's stresses – all with the help of the retailer’s product range.

However, the challenges of everyday life can sometimes get in the way, and the spot sees a father and daughter’s quality time being protected by some gym-going larger than life cuddly toys who will do everything in their power to make sure the family gets to enjoy a fun evening at home without interruptions.