Ikea: Change A Bit For Good by Mother

Ikea has taken a leaf out of Pixar’s playbook for its latest #WonderfulEveryday commercial, an animated allegory for how even small actions can make a big difference when it comes to saving the planet.

Developed by Mother, ‘Change a bit for Good’ is centered on a one-minute television commercial in which the lovable droid’s efforts to improve the environment are beset by difficulties each step of the way.