See what's on at The Drum

Greenpeace: There's A Monster In My Kitchen by Mother

Agency: Mother
Client: Greenpeace
Date: Oct 2020
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
12 votes

Greenpeace has launched a campaign, created by Mother London, to shed light on the global consequences of industrial meat production. Through an animated film, produced by four time Oscar-nominated Cartoon Saloon - the studio behind WolfWalkers film, the campaign takes aim at deforestation across South America, bringing it to life through the experience of a displaced jaguar called Jag-wah.

In a child-friendly and bite-sized film Jag-wah, displaced from Brazil’s once lush and diverse forests, guides the audience through the horrors of deforestation.

Narrated by Brazilian actor Wagner Moura (Pablo Escobar in NARCOS) in the style of a nursery rhyme, There’s a Monster in my Kitchen shows us all the brutal consequences of industrial meat production. It aims to stimulate individual actions, like switching to plant-based alternatives, and encourage collective activism - highlighted with a scene featuring Paul McCartney - to help influence companies and governments to save the forests.

Last year’s Amazon fires caught the media’s attention but the 2020 fire season has seen new records set across the board. The film release comes as a new analysis by Greenpeace of the latest fire data from Brazil’s National Institute for Space Research shows an area almost equivalent to the UK has burned across Brazil so far this year.

Credits

Client: Greenpeace UK

Creative: Mother

Strategy: Mother

Animation: Cartoon Saloon

Directors: Tomm Moore and Fabian Erlinghäuser

Coordination: Nicole Storck

Art Direction : Maria Pareja

Storyboards: Iker Madigan

Design: Maria Pareja and Federico Pirovano

Backgrounds: Maria Pareja and Ludo Gavillet

Animation: Emmanuel Asquier Brassart, Laurent Kircher and Fabian Erlinghauser

Clean Animation: Herbie Cans, Darragh Herlihy, Marie Post Riggelsen, Alice Guzzo, Fraser Thomson and Gaia Ruggenini

Ink & Paint: Cal Mcloughlin and Helena Melin

Compositing: Serge Ume, Morgan Fontana and Benjamin Zurstassen

Edit: Alan Slattery at Cartoon Saloon

Post: Coffee & TV

Sound: 750mph

Score composer: Bruno Coulais

Score performed by: Bulgarian Symphony Orchestra

VO: Wagner Moura

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy