Greenpeace: There's A Monster In My Kitchen by Mother
Greenpeace has launched a campaign, created by Mother London, to shed light on the global consequences of industrial meat production. Through an animated film, produced by four time Oscar-nominated Cartoon Saloon - the studio behind WolfWalkers film, the campaign takes aim at deforestation across South America, bringing it to life through the experience of a displaced jaguar called Jag-wah.
In a child-friendly and bite-sized film Jag-wah, displaced from Brazil’s once lush and diverse forests, guides the audience through the horrors of deforestation.
Narrated by Brazilian actor Wagner Moura (Pablo Escobar in NARCOS) in the style of a nursery rhyme, There’s a Monster in my Kitchen shows us all the brutal consequences of industrial meat production. It aims to stimulate individual actions, like switching to plant-based alternatives, and encourage collective activism - highlighted with a scene featuring Paul McCartney - to help influence companies and governments to save the forests.
Last year’s Amazon fires caught the media’s attention but the 2020 fire season has seen new records set across the board. The film release comes as a new analysis by Greenpeace of the latest fire data from Brazil’s National Institute for Space Research shows an area almost equivalent to the UK has burned across Brazil so far this year.
Client: Greenpeace UK
Animation: Cartoon Saloon
Directors: Tomm Moore and Fabian Erlinghäuser
Coordination: Nicole Storck
Art Direction : Maria Pareja
Storyboards: Iker Madigan
Design: Maria Pareja and Federico Pirovano
Backgrounds: Maria Pareja and Ludo Gavillet
Animation: Emmanuel Asquier Brassart, Laurent Kircher and Fabian Erlinghauser
Clean Animation: Herbie Cans, Darragh Herlihy, Marie Post Riggelsen, Alice Guzzo, Fraser Thomson and Gaia Ruggenini
Ink & Paint: Cal Mcloughlin and Helena Melin
Compositing: Serge Ume, Morgan Fontana and Benjamin Zurstassen
Edit: Alan Slattery at Cartoon Saloon
Post: Coffee & TV
Score composer: Bruno Coulais
Score performed by: Bulgarian Symphony Orchestra
VO: Wagner Moura