Elvie: Smart Bodies by Mother

Leading tech brand Elvie, alongside creative agency partner Mother, has launched a global campaign to champion the amazing biological complexities of women’s bodies.

‘Smart Bodies’ brings to life Elvie products with a series of beautiful imagery and an upbeat video highlighting that our bodies aren’t fragile, complicated or confusing – they’re smart. In the spot, Eva Lazarus, a multi-genre artist and breastfeeding mother, takes center stage to perform the brand’s new catchy tune, a powerful tribute to womanhood.