The campaign tells the story of two friends who can’t go to the real Tomorrowland. In response, they decide to build a miniature Tomorrowland in their own garage. The satirical video series shows all epic moments of the festival, but with a humorous touch. The friends party, camp out, do a sit-down and a boob flash, set off fireworks, host and DJ their own festival. Even so, they would rather be at the real deal: Tomorrowland. Lotto Surprise made it possible for two hundred people to win tickets after all, via a promotional platform.
The miniature festival site, which is 2x4 meters, was built during a two week period by production company ‘De Kwekerij’. On the maquette are people of all nationalities, all the known stages and the camping site: Dreamville. To increase social buzz, even the social influencers where 3D printed, which resulted in more visibility for the National Lotery.
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Creative Team: Jesse Van Gysel, Yana Gestels, Hannes Coudenys, Vincent Schroeven
Additional Credits: Strategic Director: Vincent d’Halluin
Head of Production: Charlotte Coddens
Agency Producer: Olivia Naudts
Studio: Yoann Stas
Production Company: Czar
Director: Toon Aerts
DOP: Dries Delputte
Producer: Eurydice Gysel, Jelle Robbeets, Bieke De Keersmaecker
Production Miniature: De Kwekerij
Music: Dimitri Vegas & Like Mike
Sound and Radio Production: Sonicville
Photographer: Jan Opdekamp