Lotto Surprise: Tiny Tomorrowland by mortierbrigade

The campaign tells the story of two friends who can’t go to the real Tomorrowland. In response, they decide to build a miniature Tomorrowland in their own garage. The satirical video series shows all epic moments of the festival, but with a humorous touch. The friends party, camp out, do a sit-down and a boob flash, set off fireworks, host and DJ their own festival. Even so, they would rather be at the real deal: Tomorrowland. Lotto Surprise made it possible for two hundred people to win tickets after all, via a promotional platform.

The miniature festival site, which is 2x4 meters, was built during a two week period by production company ‘De Kwekerij’. On the maquette are people of all nationalities, all the known stages and the camping site: Dreamville. To increase social buzz, even the social influencers where 3D printed, which resulted in more visibility for the National Lotery.