The Drum Awards Festival - Extended Deadline

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Date: Nov 2017
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One cyclist in four rides without a bike light in Brussels, putting themselves and others at risk of serious accidents.

To tackle this problem, independent agency Mortierbrigade came up with an experience for its client Bike for Brussels – the first 'Bike Light Lane'.

In a tunnel, cyclists without lights were detected and experienced what could happen to them first hand, encouraging riders to change their ways and ride safer.

Credits

Client: Brussel Mobiliteit

Client contacts: Sofie Walschap, Véronique Dehasque, Damiaan De Jonge

Agency: Mortierbrigade

Creative Directors: Philippe De Ceuster, Jens Mortier, Joost Berends

Creatives: Jesse Van Gysel & Tom Meijer, Zoé De Priester

Head of production: Charlotte Coddens

Strategy: Dorien Mathijssen

Producer: Margot Van Daele

PR Manager: Anne-Cécile Collignon

Social: Jonas Van Bael

Digital Director:

Digital Project Manager: Jeroen De Bock

Design: Wim De Dobbeleer

Production company: Beyond

Producer: Anner Tiete, Kevin Verelst