Client: Bicky
Date: Jun 2016
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“The Bicky Beef Miracle” is the new campaign from Belgian burger brand Bicky. The bold film tells the surreal story of a miraculous bovine who excretes tasty, 100 per cent Angus burgers, to the delight of a host of Belgian villagers and one enterprising priest.

This is the latest campaign conceived by creative agency mortierbrigade for the challenger brand, known for its ‘good / bad taste’ tone of voice and non-traditional approach to advertising. The brand currently occupies the third place in the QSR market in Belgium, after high profile international rivals, and has dramatically increased its tone of voice among a target audience of advertising savvy millennials, through smart use of social media, such as Facebook and Snapchat.

This bizarre film was created in collaboration with award-winning director duo Lionel Goldstein (Czar), who are equally known for their love of the bizarre – and sometimes unsavoury.


Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster

Creative Team: Kwint De Meyer, Joost Berends, Lionel Goldstein, Willem De Wachter

Additional Credits: Strategic Director: Vincent d’Halluin

Business Director: Evert Vermeire

Head of Production: Charlotte Coddens

Producer: Lore Meert

Social Media Manager: Jonas Van Bael

Production Company: Czar

Director: Lionel Goldstein

Executive Producer: Eurydice Gysel

Producer: Lander Engels

Post Producer: Bieke De Keersmaecker

DOP: Lieven Van Baelen

Art Director (Tanker): Pepijn Van Looy

Editor: Manu Van Hove

Sound: Cobra Radio Brewery

Grading: Czar – Joost Van Kerckhove

Online: Czar

Music: Guy Van Nueten