“The Bicky Beef Miracle” is the new campaign from Belgian burger brand Bicky. The bold film tells the surreal story of a miraculous bovine who excretes tasty, 100 per cent Angus burgers, to the delight of a host of Belgian villagers and one enterprising priest.
This is the latest campaign conceived by creative agency mortierbrigade for the challenger brand, known for its ‘good / bad taste’ tone of voice and non-traditional approach to advertising. The brand currently occupies the third place in the QSR market in Belgium, after high profile international rivals, and has dramatically increased its tone of voice among a target audience of advertising savvy millennials, through smart use of social media, such as Facebook and Snapchat.
This bizarre film was created in collaboration with award-winning director duo Lionel Goldstein (Czar), who are equally known for their love of the bizarre – and sometimes unsavoury.
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Creative Team: Kwint De Meyer, Joost Berends, Lionel Goldstein, Willem De Wachter
Additional Credits: Strategic Director: Vincent d’Halluin
Business Director: Evert Vermeire
Head of Production: Charlotte Coddens
Producer: Lore Meert
Social Media Manager: Jonas Van Bael
Production Company: Czar
Director: Lionel Goldstein
Executive Producer: Eurydice Gysel
Producer: Lander Engels
Post Producer: Bieke De Keersmaecker
DOP: Lieven Van Baelen
Art Director (Tanker): Pepijn Van Looy
Editor: Manu Van Hove
Sound: Cobra Radio Brewery
Grading: Czar – Joost Van Kerckhove
Music: Guy Van Nueten