The Drum Awards for Marketing - Extended Entry Deadline

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Client: Morrisons
Date: Dec 2019
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Morrisons has shunned special effects and celebrities for its Christmas advert in favour of an idea sent to Morrisons bosses from Morrisons Wakefield colleagues Pam Abott and Bev Kelly.

The low-budget Christmas film follows a box of mince pies and loose carrots on its way to a local street kitchen – showing unsold food being donated to local charities as part of the supermarket’s efforts to both reduce food waste and help local communities in need, which it does year round (not just at Christmas).