Peroni Nastro Azurro: Birra Beautifully by Mono

Agency: Mono
Date: Apr 2019
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Peroni partnered with Mono to develop and launch the brand’s first ever national advertising campaign. As the creative AOR, MONO spearheaded the creative strategy for the campaign titled, 'Birra Beautifully'. The work brings style, fashion and beauty to the world of beer, carving out a distinct lane from the competition. The full campaign – which includes TV, print, out-of-home, digital and social – is supported by the brand’s largest media investment ever, triple the spend from last year.

The creative retains the aspirational, sophisticated feel the brand has become known for. The spots depict people in stylish, sophisticated settings going to great lengths to enjoy their Peroni. From diving into a pool dressed in full cocktail attire to retrieve a bottle opener, to quickly changing from beach to chic for sunset drinks, the story reinforces the allure of classic Italian style and encourages viewers that Whatever you do, do it beautifully.

Credits

Mono (creative agency)

Michael Hart: Founder & Chief Creative Officer

Joel Stacy: Creative Director

Amanda Clark: Art Director

Adam Ridgeway: Copywriter

Amalia Nicholson: Broadcast Producer

Emily Hamlet: Art Producer

Melissa Rothman: Print and Experience Production Director

Peter Huxmann: Senior Production Director

Joe King: Group Account Director

Aaron O'Keefe: Account Director

Sarah Cole: Project Leader

Judy Wittenberg: Business Affairs Manager

Steve Lynch: Director of Connections Strategy

Caviar (production company)

Director: Los Perez

Executive Producer: Kim Dellara

Producer: Richard Weager

Production Supervisor: Chris Hoggard