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The Drum

The North Face: Never Stop by Mongoose

Agency: Mongoose
Date: Mar 2021
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The North Face's latest brand campaign celebrates the women everywhere who push boundaries, that summit mountains big and small, who are proud to be different and start journeys so others can follow.

The brand wants to raise the voices and share the actions of all the women pushing boundaries and questioning the status quo. Only through visibility can their stories motivate, inspire and engage everyone so together we can move mountains.

Voiced by artist Jess Glynne the anthem features an epic collection of women who push the limits including runner and human rights lawyer Stephanie Case, climber Ashima Shiraishi, one of the world’s best climbers, members of the She Runs It Community and artist, activist Miramar Muhd.