Samsung has worked together with Momentum Worldwide to launch the Samsung Galaxy S21.
The experience saw Samsung and Rankin collaborate to develop a gallery of videos and images, shot entirely on the new Samsung Galaxy S21 Ultra, in a photoshoot with British rapper, singer and songwriter Stefflon Don, that paid tribute to the iconic female trailblazers of the 80s.
Combining the spirit of the 80s with the energy of today’s social media, Rankin and Stefflon Don playfully re-imagined a timeless era with stills, videos, and content for Instagram and TikTok. The colours, style and aesthetic of the shoot, was transformed through the tight lens of the Samsung Galaxy S21 Ultra.
The content was unveiled at a virtual media launch event, featuring the photographer who spoke of his overwhelmingly positive experiences using the Galaxy S21 Ultra in the campaign.
Head of Events: Christina Burton
Associate, Marketing PR: Joanna Amey
Associate IMC Strategy: Sophie Wilson
Events and Experiential Executive: Laura Hobern
Momentum Worldwide (Creative Agency)
UK Associate Creative Director Jonny Kelly
UK Managing Partner, Creative Kevin Exley
UK Senior Designer David Crombie
UK Senior Designer Ash Kitchin
UK Content Producer: Russell Pearce
UK Content Director: Nick Parry
UK Director of Live Events: Aaron Raybe
UK Production Manager: Matteo Genovesi
UK Producer: Ben Pitcher
UK Operations Director: Daniel Codd
UK Managing Partner: Richard Newcombe
UK Senior Account Manager: Sarah Hessel
UK Senior Account Manager: Nicholas Hodges
UK Account Manager: Elodie Philip
Talent Management: Jakki Jones