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Samsung: Samsung Galaxy S21 by Momentum Worldwide

Client: Samsung
Date: Feb 2021
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Samsung has worked together with Momentum Worldwide to launch the Samsung Galaxy S21.

The experience saw Samsung and Rankin collaborate to develop a gallery of videos and images, shot entirely on the new Samsung Galaxy S21 Ultra, in a photoshoot with British rapper, singer and songwriter Stefflon Don, that paid tribute to the iconic female trailblazers of the 80s.

Combining the spirit of the 80s with the energy of today’s social media, Rankin and Stefflon Don playfully re-imagined a timeless era with stills, videos, and content for Instagram and TikTok. The colours, style and aesthetic of the shoot, was transformed through the tight lens of the Samsung Galaxy S21 Ultra.

The content was unveiled at a virtual media launch event, featuring the photographer who spoke of his overwhelmingly positive experiences using the Galaxy S21 Ultra in the campaign.

Credits

Client (Samsung):

Head of Events: Christina Burton

Associate, Marketing PR: Joanna Amey

Associate IMC Strategy: Sophie Wilson

Events and Experiential Executive: Laura Hobern

Momentum Worldwide (Creative Agency)

UK Associate Creative Director Jonny Kelly

UK Managing Partner, Creative Kevin Exley

UK Senior Designer David Crombie

UK Senior Designer Ash Kitchin

UK Content Producer: Russell Pearce

UK Content Director: Nick Parry

UK Director of Live Events: Aaron Raybe

UK Production Manager: Matteo Genovesi

UK Producer: Ben Pitcher

UK Operations Director: Daniel Codd

UK Managing Partner: Richard Newcombe

UK Senior Account Manager: Sarah Hessel

UK Senior Account Manager: Nicholas Hodges

UK Account Manager: Elodie Philip

Talent Management: Jakki Jones