Powerade: Making of a Champion by Momentum Worldwide
- Location:
Powerade has made an uplifting spot with US Women’s National Team player Crystal Dunn titled 'Making of a Champion' to celebrate the US Women’s National Team and Women’s World Cup. The spot shows the hard work and challenges players like Crystal Dunn face on their journey to becoming a professional soccer player, and how they inspire the next generation of female soccer players.
To solidify its commitment to women’s sports, Powerade is gearing up to launch 'Power Has No Gender,' a campaign dedicated to highlighting and taking action on the challenges girls and women face in the sport, including access to fields.
The official sports drink of the US Women’s National Team will introduce 'Power Has No Gender' with the US Soccer Foundation to change the narrative and provide access for future ballers in underserved communities - creating three new fields in New York City metro, Los Angeles and Atlanta.
Crystal Dunn concurs with the effort, stating what’s most important is, “girls have a safe place to train, a field in walking distance, and just space to be a kid.”
Credits
Client: The Coca-Cola Company
Client POWERADE
Brand Lead: Mark Shorey
Agency – Momentum Worldwide
Chris Weil – Chairman and Chief Executive Officer
Kevin McNulty – President & Chief Marketing Officer
Donnalyn Smith – President, North America
Omid Farhang – Chief Creative Officer, North America
Nicole Gabrielle – Senior Content Producer
Mary Mitchell – Senior Business Manager
Cameron Templeton – Creative Director
Kassandra Pollard – Associate Creative Director
Teo Bazgu – Associate Creative Director
Qiana Lee – Art Director
Cesar Vallejo – Senior Copywriter
Jorge Hernandez – SVP, Group Account Director
Ross Godick – Senior Account Manager
Production – Haven Mediaworks
Mindcastle – Director
Melissa Avila - Executive Producer
Tyler Boylan – Line Producer
Post-Production – Cut + Run
Gary Knight – Editor
Chris Hilk – Assistant Editor
Evan Bahnsen – Assistant Editor
Marcia Wigley – Head of Production
Co3 (Color)
Colorist: Sofie Borup
Producer: Alexandra Lubrano
Graphics & Design
Jogger (Flame)
Lead Artist: Joey Grosso
Lead Artist: Matt Dolven
Senior Producer: Mike Tockman
Assistant Flame Artist: Rachel Driver
Wave Studios (Mix/Sound Design)
Sound Designer/Mixer: Aaron Reynolds
Sound Designer/Mixer: Chris Afzal
Executive Producer: Vicky Ferraro