Powerade: Making of a Champion by Momentum Worldwide

Client: Powerade
Date: Jun 2019
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Powerade has made an uplifting spot with US Women’s National Team player Crystal Dunn titled 'Making of a Champion' to celebrate the US Women’s National Team and Women’s World Cup. The spot shows the hard work and challenges players like Crystal Dunn face on their journey to becoming a professional soccer player, and how they inspire the next generation of female soccer players.

To solidify its commitment to women’s sports, Powerade is gearing up to launch 'Power Has No Gender,' a campaign dedicated to highlighting and taking action on the challenges girls and women face in the sport, including access to fields.

The official sports drink of the US Women’s National Team will introduce 'Power Has No Gender' with the US Soccer Foundation to change the narrative and provide access for future ballers in underserved communities - creating three new fields in New York City metro, Los Angeles and Atlanta.

Crystal Dunn concurs with the effort, stating what’s most important is, “girls have a safe place to train, a field in walking distance, and just space to be a kid.”

Credits

Client: The Coca-Cola Company

Client POWERADE

Brand Lead: Mark Shorey

Agency – Momentum Worldwide

Chris Weil – Chairman and Chief Executive Officer

Kevin McNulty – President & Chief Marketing Officer

Donnalyn Smith – President, North America

Omid Farhang – Chief Creative Officer, North America

Nicole Gabrielle – Senior Content Producer

Mary Mitchell – Senior Business Manager

Cameron Templeton – Creative Director

Kassandra Pollard – Associate Creative Director

Teo Bazgu – Associate Creative Director

Qiana Lee – Art Director

Cesar Vallejo – Senior Copywriter

Jorge Hernandez – SVP, Group Account Director

Ross Godick – Senior Account Manager

Production – Haven Mediaworks

Mindcastle ­– Director

Melissa Avila - Executive Producer

Tyler Boylan – Line Producer

Post-Production – Cut + Run

Gary Knight – Editor

Chris Hilk – Assistant Editor

Evan Bahnsen – Assistant Editor

Marcia Wigley – Head of Production

Co3 (Color)

Colorist: Sofie Borup

Producer: Alexandra Lubrano

Graphics & Design

Jogger (Flame)

Lead Artist: Joey Grosso

Lead Artist: Matt Dolven

Senior Producer: Mike Tockman

Assistant Flame Artist: Rachel Driver

Wave Studios (Mix/Sound Design)

Sound Designer/Mixer: Aaron Reynolds

Sound Designer/Mixer: Chris Afzal

Executive Producer: Vicky Ferraro

Tu at Sainsbury's: Work It by Portas

Added 17 September 2019
Agency: Portas
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