French agency MNSTR and its client J&B Whisky has launched a four-episode saga which tells the ‘Rare Stories’ of J&B. Using 360-degree virtual reality technology, the agency chose to focus on J&B Whisky’s most iconic element: its label, be extending the use of its distinctive colours, red and yellow, into the graphic universe. The creative takes users through the brand’s extraordinary story, beginning with its birth in London in 1750.
Creative Director: Louis Bonichon
Art Director: Sebastien Iglesias, Matthieu Van Eeckhout
Copywriter: Louis Bonichon
Producer: Antoine Cayrol