M&M'S: Glamping at NASCAR

M&M’S has created the first branded-Glamping experience at a Nascar race and wanted to share some results on the one-of-a-kind experiential marketing program.

The first M&M’S Glampground, held in the infield of Kentucky Speedway, featured 30 M&M’S Glampground packages, which sold out in less than three hours. Guests we’re treated to a weekend of colorful fun that only the “Official Chocolate of NASCAR” can provide. Packages included race tickets in the Blue Grass club, passes to tour the garage and track, all meals and appearances from Kyle Busch, driver of the No. 18 M&M’S Toyota Camry, his wife, Samantha Busch, and Joe Gibbs, the owner of Joe Gibbs Racing.

The second M&M’S Glampground with take place at Bristol Motor Speedway from August 16-18.