The Drum Awards Festival - Digital Industries

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Agency: Mixtape
Date: Feb 2020
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Boston Pizza's latest campaign is a Valentine's special developed by Toronto agency Mixtape, the video focuses on Nick and Sarah—a young couple living thousands of kilometres apart, in Toronto, Ontario and New Minas, Nova Scotia.

The creative idea is that the couple plans to use Skype to “share” one of Boston Pizza’s famous heart shaped pizzas in their respective restaurants. What Sarah doesn’t know is that Boston Pizza has secretly flown Nick from Nova Scotia to surprise her.

After Nick receives his heart-shaped pizza, he excuses himself and secretly makes his way through the restaurant to Sarah. The resulting video captures him surprising Sarah and presenting her with an entire heart-shaped pizza as the two enjoy a reunion in the restaurant.


Title: Heart to Heart

Client: Boston Pizza Canada

SVP, Marketing: Peter Blackwell

Senior Director of Marketing: James Kawalecki

Sr Marketing Manager: Niels van Oyen

Marketing Manager: Matthew Paxton

Agency: Mixtape

Executive Creative Director: Greg Shortall

Copywriter: Jesse Cantlon

Art Director: Joe Verkuyl

Editor: Michael Wagenknecht

Director of Strategic Planning: Lisa Pratt

Account Manager: Sam Fusco

Director/Editor: Rob Comeau

Production Company: KSI

Executive Producer: Kegan Sant

Line Producer: Erica Paiero

AD: Jason Bourke

Food Stylist: Sarah Collier

Sound Mixer: Jeff Magat

Casting: Stephen Milo / Milo Casting

Editorial: Comeau Productions

Colour: Jordan Batchelor