Boston Pizza: Heart to Heart by Mixtape
- Location:
Boston Pizza's latest campaign is a Valentine's special developed by Toronto agency Mixtape, the video focuses on Nick and Sarah—a young couple living thousands of kilometres apart, in Toronto, Ontario and New Minas, Nova Scotia.
The creative idea is that the couple plans to use Skype to “share” one of Boston Pizza’s famous heart shaped pizzas in their respective restaurants. What Sarah doesn’t know is that Boston Pizza has secretly flown Nick from Nova Scotia to surprise her.
After Nick receives his heart-shaped pizza, he excuses himself and secretly makes his way through the restaurant to Sarah. The resulting video captures him surprising Sarah and presenting her with an entire heart-shaped pizza as the two enjoy a reunion in the restaurant.
Credits
Title: Heart to Heart
Client: Boston Pizza Canada
SVP, Marketing: Peter Blackwell
Senior Director of Marketing: James Kawalecki
Sr Marketing Manager: Niels van Oyen
Marketing Manager: Matthew Paxton
Agency: Mixtape
Executive Creative Director: Greg Shortall
Copywriter: Jesse Cantlon
Art Director: Joe Verkuyl
Editor: Michael Wagenknecht
Director of Strategic Planning: Lisa Pratt
Account Manager: Sam Fusco
Director/Editor: Rob Comeau
Production Company: KSI
Executive Producer: Kegan Sant
Line Producer: Erica Paiero
AD: Jason Bourke
Food Stylist: Sarah Collier
Sound Mixer: Jeff Magat
Casting: Stephen Milo / Milo Casting
Editorial: Comeau Productions
Colour: Jordan Batchelor
