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Agency: Mistress
Client: E! Network
Date: Feb 2018
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E! network teamed up with L.A. agency Mistress to create a special President's Day promo for its television drama “The Royals.”

The promo, featuring Elizabeth Hurley who plays matriarch Queen Helena, play off of the topic du jour in the media — fake news.

Helena sits in a dining room, tossing out stories about that are “definitely not true,” like his hands being too small to turn the doorknob of Buckingham Palace, or that residue of his spray tan forced the royal family to replace their bedsheets.

She then tosses out her stack of tabloids, and the jokes get a little more serious. Like the temper tantrum on her face appearing on money, his direct message to her on Twitter to ask if the English Channel 'has good ratings,' or his belief that the Mexicans paid for Stonehenge.

"Don't share these stories with everyone you know," she finishes dryly, "After all, that's how rumours get started."

Credits

Mistress Creds:

Executive Creative Director, Partner: Scott Harris

Creative: Adam Wagner

Creative: Elizabeth Levin

Director of Production: Dave Horowitz

Production Company: Only Child

Director: Peter Lydon

Executive Producer: Charleen Manca

Producer:Joan Babchak

Director Of Photography: David McFarland

Editorial & Post: Bastard Productions

Editor: Rob Henry

Color:James DeOliveira