The Drum Awards for Marketing - Entry Deadline

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Client: Pfizer
Date: Feb 2021
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Mischief @ No Fixed Address' second leg of its work for Pfizer has arrived in the form of out-of-home ads running across the US in more than 175 markets. It is powered by $2.7M in donated media from Quan Media Group. In addition, the NBA will run the ads across its network.

The goal of the spots is to remind Americans that it is because of each of the intimate, interpersonal moments featured that we should all get vaccinated. The ads feature real people who provided personal footage to be used for this campaign to encourage Americans to seek vaccination.

The vaccine confidence PSAs are a collaborative effort from the American Nurses Association, National Black Nurses Association, American Pharmacists Association, The American College of Emergency Physicians, American College of Preventive Medicine, Pfizer and BioNTech.

The OOH will run anywhere from four to 12 weeks depending on location. Locations include: Boston; Atlanta; Baltimore; Champaign IL; Charlotte; Chicago; Cleveland; Columbus, Dallas, Denver, Detroit, Grand Junction, Grand Rapids, Houston, Los Angeles, New York, New Jersey; Miami; Oklahoma City; Orlando; Philadelphia; Phoenix; Pittsburgh; Portland OR; Sacramento; Seattle WA, Tulsa OK, Washington DC, Wisconsin.