OkCupid: Be a #VILF by Mischief @ No Fixed Address

Dang. You must be registered to vote, because all I see is a VILF.

Dating app OkCupid is celebrating all those who are flexing their democractic rights this election year with a new campaign underscoring the sexy side of voting.

VILF (yes, it stands for what you think it stands for) launches as more than 115,000 OkCupid users enable the app’s badge which shows potential courters they’re registered to vote. The badge is cemented in data that reveals voters are 85 percent more likely to have someone message them on the app and 63 percent more likely to get a match.

The campaign, which was created in partnership with Mischief @ No Fixed Address, labels voters VILFs, asking them to “f*ck people, not America.”

VILF comes to life with branded merchandise including condoms, lawn signs, button pins, stickers, t-shirts and bags to proudly show their new status to those around them. Meanwhile, an influencer makeup tutorial on how to look way hotter takes an unexpected turn when viewers are instead instructed on how to vote.

The campaign also includes an online video which spoofs political attack ads, as well as an experiential activation in Washington D.C. near the Washington Monument, the Capitol Building, and the White House.