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Eos: Obligation Celebration by Mischief @ No Fixed Address

Client: Eos
Date: Apr 2021
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Sitting in stand-still traffic, getting spilt on at the bar, that super awkward first date - these are but a few things that we hated in a pre-locked down world but will now love as we emerge from hibernation.

With normalcy on the horizon, Eos is celebrating all those lame, awkward, frustrating moments we’ll finally get to do again in a light-at-the-end-of-the-tunnel campaign created in partnership with agency Mischief @ No Fixed Address.

The work follows a reactive campaign from the two earlier this month, where Eos dropped a limited edition line of shave cream called 'Bless Your F*ing Cooch' in celebration of a TikTok creator whose post went viral.

The campaign, which will live on OTT, OLV, and social follows the journey of several people as they get ready to take on the world again with a little help from eos products like shave cream, lip balm and moisturizer.