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The Drum

Eos: Bless Your F*ing Cooch by Mischief @ No Fixed Address

Client: Eos
Date: Apr 2021
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Another case for the power and influence of TikTok, a viral clip has inspired Eos' latest ad campaign created by Mischief @ No Fixed Address.

The TikTok creator in question is @killjoyy who offered a tip that would “Bless Your F*ing Cooch” using Eos' cream. The video clocked up more than 17 million views, capturing intrigue from women everywhere who are now praising her shaving revelations.

And so, Eos wanted a slice of the attention, with a “Bless Your F*ing Cooch” shaving line.