The Drum Awards for Marketing - Entry Deadline

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Date: Jan 2021
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A vaccine confidence campaign "Because of This" has been created on behalf of an alliance of healthcare associations and Pfizer and BioNtech. The campaign's four PSAs will launch on Tuesday 12 January.

The goal of the spots is to remind Americans that it is because of each of the intimate, interpersonal moments featured that we should all get vaccinated.

The ads feature real people who provided personal footage to be used for this campaign to encourage Americans to seek vaccination.

The vaccine confidence PSAs are a collaborative effort from the American Nurses Association, National Black Nurses Association, American Pharmacists Association, The American College of Emergency Physicians, American College of Preventive Medicine, Pfizer and BioNTech.