Los Angeles Tourism and Convention Board: advert-body-1 by Mirada
- Location:
The Los Angeles Tourism & Convention Board partnered with local, creative studio Mirada to execute the eight-part series, ‘Nocando’s Hip Hop Guide to LA’ featuring rapper Nocando, aka James McCall. Nocando acts as a guide, giving visitors and Los Angeles locals alike a quick overview of what not to miss, exploring many go-to spots and featuring key movers that embody the ethos – including sitting down with the owner of Delicious Pizza, checking out jewelry at Slauson Swapmeet, touring Fairfax and the Petersen Auto Museum and visiting the Beat Junkies DJ Academy, among other things.
The first episode, ‘Fairfax,’ will go live across Discover Los Angeles’ social channels on March 7, with new episodes dropping each Wednesday following. A teaser video gives an overview on what viewers can expect throughout the series.
Credits
Author and Host: James McCall, aka Nocando
Editorial Director: Shelley Leopold, Los Angeles Tourism & Convention Board
Creative Director: Jeremy Bacharach, Los Angeles Tourism & Convention Board
Agency: Mirada
Mathew Cullen, Director
Javier Jimenez, President/Executive Producer
Sascha M Flick, Head of Production
Eugene Salvatori, DP
Dave Hebenstreit, Line Producer
Bryan Keith, Editor + Colorist
Alex Kim, Post Producer
Kim O’Shea, Post Coordinator
Drew Podgorski, Assistant Editor
Chloe Longfellow, Production Coordinator
