HiHello: New brand by Minima Advertising People

Client: HiHello
Date: Feb 2017
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All smiles, good fun and crazy ideas – this is what the pictures taken by HiHello are like. The list of HiHello clients is long, and the number of places where you can see the company designs is impressive. The work can be found in catalogues made for small local companies as well as in famed magazines like La Petite, Vouge and Milk Magazine, or on the Ralph Lauren website. The success called for creating a new, pronounced brand to properly represent Paulina Kania and Pior Półtorak’s work.

The entire communication strategy was devised around the motto ‘the best shot at bringing out the best in children’. This suggestive claim perfectly describes the studio character. The claim goes closely with the new name and logo, and all the elements together help to create a positive relationship with the clients from the very beginning. On this basis, the new website was built. On the one hand, the website is an expression of the extraordinary energy that the company has; on the other, it presents neatly organised information about the portfolio, services, achievements and the children’s model agency.

Minima is responsible for developing the communication strategy, name, logo, claim, website and the materials for B2B communication.

Credits

Creative director: Krzysztof Fabianowski

Art director: Krzysztof Fabianowski

Copywriter: Pawel Dobrowolski, Lucyna Eich

Business director: Anna Szymczak

Photographer: Paulina Kania

Set building: Ula Kaczmarek, Kasia Traczyk, Pitor Poltorak

Makeup: Karolina Zgola, Anastazja Borowksa, Iza Kucmierczak, Kamila Ankutowicz

Styling: Asia Murawksa, Asia Kutcha, Marta Harner

Documentary photography: Kasia Kitajgrodzka

Production: Krzysztof Krolak, Pitor Poltorak, Marzena Jarczyk

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Agency: TBWA
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