Carpenter Studio: Branding by Minima Advertising People
Carpenter Studio creates high quality furniture. Its main characteristics are prefect craftsmanship, ingenious design, and the employment of exquisite materials throughout the production cycle. This is truly noble furniture, perfected to the most minute detail.
Each piece brought to life at Carpenter Studio is unique. This guarantees a precise, craftsman finish, and designs that emphasize functionality and style. They are crafted to serve as the perfect quality complement to an interior and guarantee an unparalleled comfort of everyday use.
Built from the ground up, the communication strategy and visual identity are tasked with assuring the customer that if they are on the market for exceptional furniture, created with unparalleled care for detail, based on ingenious designs – they have found the right place.
The visual identification alludes to the main principles of the creators – the furniture is noble, made in limited production runs, natural and crafted to the finest of details. Hence the catchphrase “The devil’s in the detail” and the logo reminiscent of a wooden cross-section. All the materials designed highlight the precision, thoroughness and handwork that goes into the furniture’s production.
Creative director: Krzysztof Fabianowski