The Drum Awards for Marketing - Extended Deadline

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Agency: Mindshare
Date: Sep 2018
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Brooke Bond Red Label and Star Sports have joined forces to bring together Indian cricketer Venkatesh Prasad and Pakistani cricketer Aamer Sohail to break barriers over a cup of tea.

The two players spoke about their playing days when the rivalry was intense between India and Pakistan in cricket and melt their differences in a live episode. The endeavour was facilitated by Minshare.

During the India vs. Pakistan match in 1996, a knockout clash, Pakistan opener Aamer Sohail had hammered Venkatesh Prasad for four to the square boundary and brashly signaled the bowler to fetch the ball. The Indian paceman just turned his back and prepared to send down the next ball. He got in a leg-cutter, and Sohail went for a big heave but completely missed the line. The ball crashed into the off stump. It was Prasad's turn to promptly show him the way to the pavilion.