The Drum Awards Festival - Official Deadline

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Date: Apr 2022
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Global beer brand Miller Genuine Draft, alongside creative agency partner BBDO Zagreb, has just dropped its latest ad campaign that takes inspiration from youthful free thinkers.

‘It’s Our Time’ plays on the feeling that young folk have felt quite separated the past couple of years and celebrates eventually being able to have some real fun together in person.

It’s an upbeat spot with a catchy soundtrack that depicts a group of young people who are redefining the ways in which they hang out. They leave their daily routine behind and take what they can – furniture, decorations, stereo equipment, beer – from their surroundings to contribute to their improvised get-together.