The Drum Awards Festival - Extended Deadline

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Client: Microsoft
Date: Oct 2021
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Microsoft has launched the first-ever national digital billboard campaign to feature British Sign Language (BSL) to highlight the importance of accessibility in driving innovation.

The out-of-home (OOH) campaign, which will appear in major railway stations across the UK, features a 10-second clip of a BSL interpreter signing the message: “The more inclusive you are, the more innovative you can be. Together we can create a better and more accessible world for everyone.”

The campaign hopes to mark Microsoft’s five-year commitment to inclusivity and accessibility through showcasing the role technology can play in improving access to digital content for underserved communities, including the 151,000 individuals who use BSL in the UK.