Michelob Ultra: Maluma and Brooks Koepka Ultra spots
Michelob Ultra has released two different campaigns, one featuring Latin music star Maluma, and the other featuring golfer Brooks Koepka.
Maluma's Nuestro Ritmo (Our Rhythm), commercial will hit screens for the first time on May 14 during The Tonight Show Starring Jimmy Fallon. Maluma will also be featured on Fallon in support of his new album launch. The spot will air both in English and Spanish.
The spot is set to a song from the singer’s new album and was shot in his hometown of Medellin, Colombia. The commercial follows Maluma as he juggles his busy career, stays active through dance and still makes time to enjoy a light, refreshing beer with friends. 'Nuestro Ritmo' celebrates dance as a way to live an active, balanced lifestyle – a core tenant of the 95-calorie beer – and connect people regardless of language and background.
The new TVC by FCB Chicago is the latest collaboration between Michelob Ultra and Maluma, following the partnership that kicked off earlier this year when the singer made an appearance in the brand’s Super Bowl ad 'Robots.'
On May 6, Michelob Ultra gave Brooks Koepka a shot to win beer for New York City by taking the #Ultrashot from Governors Island onto a floating barge in the middle of the Hudson River. The deal was, if he made the shot, the beer is on the company in New York City. And he nailed the target.
Local consumers will be able to redeem their beer on May 16, the first day of the PGA Championship. Redemption details can be found at michelobultra.com/theultrashot.
Agency (on Maluma): VMLY&R Miami
Client: Michelob Ultra