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The Drum

#CleanUpFakeNews: #CleanUpFakeNews by Miami Ad School

Date: Mar 2017
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The phrase “fake news" is on everyone’s lips now and unfortunately, the fake news has become something that has real life consequences. So we decided to do something about it.

Using the trash bags on the streets of New York as our medium, we printed fake headlines that would get attention and under each headline we had our message “Not Everything You Read Is Real #CleanUpFakeNews”. We put the headlines on the trash bags around New York City. The trash bags on the street were finally used for something good, to spread an important message.


Oscar Gierup - Art Director - Miami Ad School

Kristina Samsonova - Art Director - Miami Ad School

Jacob Altman - Copywriter - Miami Ad School