Visit California: Road Trip Republic by Mering

As an extension of Visit California’s California Road Trip Republic “Born to Be Wild” commercial that launched in late 2019, consumer action agency Mering has created unique digital experiences across five media platforms including Instagram, Snapchat, Spotify, Pinterest and TripAdvisor.

The multichannel campaign, which began rolling out this month in the United States, Canada, Mexico, Australia and the United Kingdom, goes beyond promoting California as the ultimate road trip destination to give prospective travelers a range of personalized experiences along the consumer journey, from inspiration to planning.