Mercedes-Benz: Enjoy Electric by antoni garage
- Location:
The Weeknd has collaborated with Mercedes-Benz for the launch of its first electric car, the EQC. An online film stars the Grammy-winning artist and featuring his latest single, ‘Blinding Lights’. The Weeknd (real name Abel Tesfaye) gets a CD credit for the film, which is part of the global ‘Enjoy Electric’ campaign including TV, social media and print activations.
Mercedes-Benz’ lead European agency antoni garage in Berlin is behind the campaign, which is full of treats for automotive and music fans. Using a series of montages that cut between iconic moments in the brand’s history and its most famous cars - easily recognisable to any hardcore Mercedes-Benz fan - the film zooms through 133 years of automotive history, showing the natural progression from the world’s first automobile to today’s all-electric EQC.
The accompanying TV spot and online film were directed by Spanish director Nicolás Méndez from Canada production company. It was shot on location in Slovenia, Austria and Croatia. The TV commercial is airing in Germany now and internationally over the next few weeks.
Credits
CLIENT NAME
Mercedes-Benz AG
Head of Brand and Marketing Communication EQ & CASE
Tanja Roth
Team Lead Campaign Development
Tim Hudelmaier
Project Lead Campaign
Kevin Bakracevic, Julia Höfel, Matthias Sastedt
ADVERTISING AGENCY
antoni garage
Executive Creative Director
Veit Moeller
Managing Director
Sven Dörrenbächer, Matthias Schmidt, Jörg Schultheis
Creative Director
Lucas Schneider / Malte Bülskämper
Art Director
Karin Reineke
Copywriter
Pam Boschma / Lars Baldermann / David Kauder
Client Service Director
Steffen Schumann
Account Director
Robin Weintraut
Account Management
Roy Schröder
Producer
Henning Rieseweber
Art Buying
Marjorie Jorrot
Creative Concept
Veit Moeller / Lucas Schneider / Malte Bülskämper / Karin Reineke
FILM PRODUCTION
PRODUCTION COMPANY
Iconoclast Germany GmbH
Director
CANADA
Director of Photography
Niclas Johansson
Executive Producer
Jan Dressler
Producer
Nicolas Blankenhorn
Post-Producer
Jens Maier-Rothe
EDITING COMPANY
Editor
Nicolas Larrouquère, Andrej Gontcharov, Andrea Guggenberger
AUDIO POST
nhb Studios Berlin
Sound Designer/Mixer
Wenke Kleine-Benne
MUSIC
Music Company
Universal Music GmbH
Artist
The Weeknd
POST PRODUCTION
nhb Studios Berlin
Post-Producer
Momo Jüsche (Video), Steffen Stark (Audio)
Postproduction Suprervisor
Nhat Quang Tran
Colourist
Company 3, New York / Sofie Borup
PRINT PRODUCTION
Photographer
Cédric Viollet
Retouching
recom GmbH & Co. KG
