Mercedes-Benz: Enjoy Electric by antoni garage

Date: Nov 2019
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The Weeknd has collaborated with Mercedes-Benz for the launch of its first electric car, the EQC. An online film stars the Grammy-winning artist and featuring his latest single, ‘Blinding Lights’. The Weeknd (real name Abel Tesfaye) gets a CD credit for the film, which is part of the global ‘Enjoy Electric’ campaign including TV, social media and print activations.

Mercedes-Benz’ lead European agency antoni garage in Berlin is behind the campaign, which is full of treats for automotive and music fans. Using a series of montages that cut between iconic moments in the brand’s history and its most famous cars - easily recognisable to any hardcore Mercedes-Benz fan - the film zooms through 133 years of automotive history, showing the natural progression from the world’s first automobile to today’s all-electric EQC.

The accompanying TV spot and online film were directed by Spanish director Nicolás Méndez from Canada production company. It was shot on location in Slovenia, Austria and Croatia. The TV commercial is airing in Germany now and internationally over the next few weeks.

Credits

CLIENT NAME

Mercedes-Benz AG

Head of Brand and Marketing Communication EQ & CASE

Tanja Roth

Team Lead Campaign Development

Tim Hudelmaier

Project Lead Campaign

Kevin Bakracevic, Julia Höfel, Matthias Sastedt

ADVERTISING AGENCY

antoni garage

Executive Creative Director

Veit Moeller

Managing Director

Sven Dörrenbächer, Matthias Schmidt, Jörg Schultheis

Creative Director

Lucas Schneider / Malte Bülskämper

Art Director

Karin Reineke

Copywriter

Pam Boschma / Lars Baldermann / David Kauder

Client Service Director

Steffen Schumann

Account Director

Robin Weintraut

Account Management

Roy Schröder

Producer

Henning Rieseweber

Art Buying

Marjorie Jorrot

Creative Concept

Veit Moeller / Lucas Schneider / Malte Bülskämper / Karin Reineke

FILM PRODUCTION

PRODUCTION COMPANY

Iconoclast Germany GmbH

Director

CANADA

Director of Photography

Niclas Johansson

Executive Producer

Jan Dressler

Producer

Nicolas Blankenhorn

Post-Producer

Jens Maier-Rothe

EDITING COMPANY

Editor

Nicolas Larrouquère, Andrej Gontcharov, Andrea Guggenberger

AUDIO POST

nhb Studios Berlin

Sound Designer/Mixer

Wenke Kleine-Benne

MUSIC

Music Company

Universal Music GmbH

Artist

The Weeknd

POST PRODUCTION

nhb Studios Berlin

Post-Producer

Momo Jüsche (Video), Steffen Stark (Audio)

Postproduction Suprervisor

Nhat Quang Tran

Colourist

Company 3, New York / Sofie Borup

PRINT PRODUCTION

Photographer

Cédric Viollet

Retouching

recom GmbH & Co. KG

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