Philco: Euthanasia by Mercado McCann

Client: Philco
Date: Jun 2017
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Mercado McCann, the Argentinian ad agency led by Martin Mercado, gently taps into the controversial concept of euthanasia to create its first campaign for Philco home appliance brand.

Credits

Client: Philco.

TVC: Euthanasia

General creative directors: Martin Mercado / Darío Rial / Diego Tuya.

Creative directors: Nicolás Massimino, Nicolás Ochoa

Client service: Agustín Coste/ Agustín Castellanos/ Sofía Medina.

Agency Production: Agustín Borgognoni/ Felipe Calviño.

Production house: Landia

Film direction: Julián Fernandez

Art direction: Camila Perez

Executive production: Adrián D´Amario

Producer: Lucio Fiorentini

Photography direction: Mex Ledesma

Editing: Michelle Gualda

Post-production: Sergio Pickelny

Sound production: Elefante Resonante

Music Band: Papa Music

Client approval: Marcelo Romeo

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