KFC wanted to promote its limited edition KFC Kentucky Burger. A product called 'anything but ordinary', due to its ingredients. So it has launched an anything but ordinary ad, for their anything but ordinary burger.
KFC will also be promoting its new Kentucky burger where no one has ever advertised before, in Spotify Premium.
Partnering with 3 upcoming artists in the region that their target listens to, Flipperachi, Shébani, and Moh Flow, KFC managed to hack the global no-ad platform and advertise on Spotify Premium for the first time ever.
ADVERTISING AGENCY: Memac Ogilvy & Mather, UAE.
CHIEF CREATIVE OFFICER: Juggi Ramakrishnan.
GROUP CREATIVE DIRECTOR: Gautam Wadher.
CREATIVE TEAM: Nicolas Bravo and Fernando Montero.
PRODUCTION TEAM: Amin Soltani, Ann Vaas.
GROUP ACCOUNT DIRECTOR: Ishana Tolani.
ACCOUNT TEAM: Maha Najem, Mohammad Hijazi.
PLANNING : Damayanti P
PR SENIOR MOTION DESIGNER: Michael Marmito.
SOCIAL TEAM: Leena Maria, Ruslan Belal.
TRAFFIC: Tarek Bawab, Regine Manalo.
CHIEF MARKETING OFFICER KFC : Ozge Zoralioglu
MARKETING MANAGER, YUM! Brands: Hasan El Sheikh