Honda: #StayHome by Memac Ogilvy

Client: Honda
Date: Apr 2020
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
15 votes

Since Covid-19 started, the activity of many brands has been significantly altered. One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark.

Honda UAE together with Memac Ogilvy Dubai found a way to craft the ad doing everything from home (written, directed, edited and watched), relating it back to #StayHome and using the Honda Civic.

Honda used a full-scale miniature car. The camera shots managed to fool the eye so that at all times you feel like you're watching a real car commercial.

Credits

Agency

Chief Creative Officer / Juggi Ramakrishnan

Creative Director / Jean-Pierre De Villiers

Creative Team / Nicolas Lopez and Fernando Montero

Client Team Lead / Hadi Ballout

Senior Account Manager / Kenneth Monis

Account Manager / Firas Rehimi

Head of Production / Amin Soltani

Director / Amin Soltani

Junior Producer / Ann Vaas

Client

Grant Bowring / Head of Marketing & Brand Operations

Rohit Bedekar / Marketing Communication Executive

Emad Hassan / Digital Marketing Manager

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.