Since Covid-19 started, the activity of many brands has been significantly altered. One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark.
Honda UAE together with Memac Ogilvy Dubai found a way to craft the ad doing everything from home (written, directed, edited and watched), relating it back to #StayHome and using the Honda Civic.
Honda used a full-scale miniature car. The camera shots managed to fool the eye so that at all times you feel like you're watching a real car commercial.
Chief Creative Officer / Juggi Ramakrishnan
Creative Director / Jean-Pierre De Villiers
Creative Team / Nicolas Lopez and Fernando Montero
Client Team Lead / Hadi Ballout
Senior Account Manager / Kenneth Monis
Account Manager / Firas Rehimi
Head of Production / Amin Soltani
Director / Amin Soltani
Junior Producer / Ann Vaas
Grant Bowring / Head of Marketing & Brand Operations
Rohit Bedekar / Marketing Communication Executive
Emad Hassan / Digital Marketing Manager