Expo 2020 Dubai: Welcome the Future by Memac Ogilvy

Date: Mar 2019
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Expo 2020 Dubai and Memac Ogilvy have unveiled a new global brand marketing campaign called 'Welcome the Future' that celebrates humanity’s many achievements and calls on the world to come together to create a better future for all.

The campaign celebrates Expo 2020 Dubai as a global destination where everyone is invited to innovate, create progress, and have fun by sharing ideas and working together.

Expo 2020 Dubai will be the first World Expo hosted in the Middle East, Africa and South Asia (MEASA) region, and will focus on the theme, ‘Connecting Minds, Creating the Future’. Expo 2020 Dubai provides a platform to encourage creativity, innovation and collaboration in the areas of Opportunity, Mobility and Sustainability, which it believes encapsulate the biggest challenges for humanity today.

Beginning on October 20, 2020, Expo 2020 Dubai expects to attract 25m visits during its six-month run, with the goal of 70% of those visits coming from outside the United Arab Emirates. Expo 2020 Dubai coincides with the UAE’s 50th anniversary in 2021.

Credits

Client: Expo 2020 Dubai

Creative Agency: Memac Ogilvy Dubai

CCO: Juggi Ramakrishnan

Creative Director: Youssef Gadallah / Juggi Ramakrishnan

Copywriter: Ravi Eshwar / Juggi Ramakrishnan

Arabic Copywriter: Maya ElKai / Rana Khairy / Youssef Gadallah

Art Director: Youssef Gadallah / Irfan Ghani / Andre Souza / Tariq Hussein / Shamim Ansari

Account Team: Tarek Shawki / Hadi Ballout / Amy ElAskary / Maryam Habib

Agency Producer: Andreea Mititiuc / Luke Morris

Strategists: Jennifer Fischer

Media Agency: Starcom

Production Company: Joy Films Dubai

Executive Producer: Ali Azarmi

Senior Producer: Nima Safari

Director: David Holm

2nd Unit Director and Cultural Advisor: Abdulla Al Kaabi

DOP: Michael Ragen

Editor: Nick Pezzillo

Colourist: Matt Turner

Post-production: Absolute Post / Territory Studios

Soundtrack Composer: Phillip Sheppard

Voice-Over Artists: Jaysus Zain / Mohammad Saeed Harib / CEE - Ran Chen / Ligalize

Audio Post-production: Mango Jam Dubai

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