Expo 2020 Dubai and Memac Ogilvy have unveiled a new global brand marketing campaign called 'Welcome the Future' that celebrates humanity’s many achievements and calls on the world to come together to create a better future for all.
The campaign celebrates Expo 2020 Dubai as a global destination where everyone is invited to innovate, create progress, and have fun by sharing ideas and working together.
Expo 2020 Dubai will be the first World Expo hosted in the Middle East, Africa and South Asia (MEASA) region, and will focus on the theme, ‘Connecting Minds, Creating the Future’. Expo 2020 Dubai provides a platform to encourage creativity, innovation and collaboration in the areas of Opportunity, Mobility and Sustainability, which it believes encapsulate the biggest challenges for humanity today.
Beginning on October 20, 2020, Expo 2020 Dubai expects to attract 25m visits during its six-month run, with the goal of 70% of those visits coming from outside the United Arab Emirates. Expo 2020 Dubai coincides with the UAE’s 50th anniversary in 2021.
Client: Expo 2020 Dubai
Creative Agency: Memac Ogilvy Dubai
CCO: Juggi Ramakrishnan
Creative Director: Youssef Gadallah / Juggi Ramakrishnan
Copywriter: Ravi Eshwar / Juggi Ramakrishnan
Arabic Copywriter: Maya ElKai / Rana Khairy / Youssef Gadallah
Art Director: Youssef Gadallah / Irfan Ghani / Andre Souza / Tariq Hussein / Shamim Ansari
Account Team: Tarek Shawki / Hadi Ballout / Amy ElAskary / Maryam Habib
Agency Producer: Andreea Mititiuc / Luke Morris
Strategists: Jennifer Fischer
Media Agency: Starcom
Production Company: Joy Films Dubai
Executive Producer: Ali Azarmi
Senior Producer: Nima Safari
Director: David Holm
2nd Unit Director and Cultural Advisor: Abdulla Al Kaabi
DOP: Michael Ragen
Editor: Nick Pezzillo
Colourist: Matt Turner
Post-production: Absolute Post / Territory Studios
Soundtrack Composer: Phillip Sheppard
Voice-Over Artists: Jaysus Zain / Mohammad Saeed Harib / CEE - Ran Chen / Ligalize
Audio Post-production: Mango Jam Dubai