American rapper, producer and creative innovator Will.i.am is the voice of Expo 2020 Dubai’s new roll call of milestone moments, celebrating the history of human achievement and anticipating the accomplishments yet to come across the fields of art, music, fashion, science and more.
The ‘Be There’ film suggests how Expo 2020 plans to add to this impressive global lineage with the attractions that await visitors to the event. It is a fast-paced cinematic montage that recounts numerous invention milestones in history, such as the discovery of gravity, the construction of the pyramids and mastering aircraft flight.
Active in 29 markets and 14 languages, the film declares that although you weren’t there for those pioneering moments, you can ‘Be There’ to witness the next wave of human brilliance when Expo 2020 Dubai opens its doors on 20 October 2020.
An Arabic version has also premiered, voiced by Emirati performer Hussain Al Jasmi, who earlier this month was announced as an Expo 2020 Dubai Ambassador.
Client: Expo 2020 Dubai
Creative Agency: Memac Ogilvy Dubai
CCO: Juggi Ramakrishnan
Creative Director: Youssef Gadallah / Juggi Ramakrishnan
Copywriter: Ravi Eshwar / Juggi Ramakrishnan
Arabic Copywriter: Maya ElKai / Youssef Gadallah
Art Director: Youssef Gadallah / Andre Souza
Account Team: Tarek Shawki / Hadi Ballout / Nicolas Sabanegh
Agency Producer: Andreea Mititiuc / Anju Purushot
Strategists: Dominic Sullivan
Production Company: Joy Films Dubai
Executive Producer: Ali Azarmi
Senior Producer: Nima Safari
Director: James F. Coton
DOP: Joe Cook
Production Designer: Arnaud Roth
Production Manager: Nasim Hemati, AJ Abi-Chahine
Project Manager: Sandeela Ashraf
Editor: Mimma Petrovic, Anju Backer
Colourist: Ondrej Stibingr
VFX Supervisor: Miroslav Gal
Post-production: UPP & JJ Agency
Servicing Company: Starlite Prague.
Art Directors: Andronico Del Rosario, Martina Terakopowa
Wardrobe: Petra Ptackova
Make Up: Ilaria Zamprioli & Merve Cangokce
Soundtrack Composer: Carlos Estella
Arabic: Hussain Al Jasmi
German: Das Bo
French: Mister C
Audio Post-production: Mango Jam Dubai