Date: Oct 2019
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American rapper, producer and creative innovator is the voice of Expo 2020 Dubai’s new roll call of milestone moments, celebrating the history of human achievement and anticipating the accomplishments yet to come across the fields of art, music, fashion, science and more.

The ‘Be There’ film suggests how Expo 2020 plans to add to this impressive global lineage with the attractions that await visitors to the event. It is a fast-paced cinematic montage that recounts numerous invention milestones in history, such as the discovery of gravity, the construction of the pyramids and mastering aircraft flight.

Active in 29 markets and 14 languages, the film declares that although you weren’t there for those pioneering moments, you can ‘Be There’ to witness the next wave of human brilliance when Expo 2020 Dubai opens its doors on 20 October 2020.

An Arabic version has also premiered, voiced by Emirati performer Hussain Al Jasmi, who earlier this month was announced as an Expo 2020 Dubai Ambassador.


Client: Expo 2020 Dubai

Creative Agency: Memac Ogilvy Dubai

CCO: Juggi Ramakrishnan

Creative Director: Youssef Gadallah / Juggi Ramakrishnan

Copywriter: Ravi Eshwar / Juggi Ramakrishnan

Arabic Copywriter: Maya ElKai / Youssef Gadallah

Art Director: Youssef Gadallah / Andre Souza

Account Team: Tarek Shawki / Hadi Ballout / Nicolas Sabanegh

Agency Producer: Andreea Mititiuc / Anju Purushot

Strategists: Dominic Sullivan

Production Company: Joy Films Dubai

Executive Producer: Ali Azarmi

Senior Producer: Nima Safari

Director: James F. Coton

DOP: Joe Cook

Production Designer: Arnaud Roth

Production Manager: Nasim Hemati, AJ Abi-Chahine

Project Manager: Sandeela Ashraf

Editor: Mimma Petrovic, Anju Backer

Colourist: Ondrej Stibingr

VFX Supervisor: Miroslav Gal

Post-production: UPP & JJ Agency

Servicing Company: Starlite Prague.

Art Directors: Andronico Del Rosario, Martina Terakopowa

Wardrobe: Petra Ptackova

Make Up: Ilaria Zamprioli & Merve Cangokce

Soundtrack Composer: Carlos Estella

Voice-Over Artists:


Arabic: Hussain Al Jasmi

Chinese: CEE

Russian: Ligalize

German: Das Bo

French: Mister C

Spanish: Porta

Audio Post-production: Mango Jam Dubai