Burger King: Hotter is Cooler by Memac Ogilvy
- Location:
Kuwait in the summer is a heat box, with temperatures blasting to over 47°C (116°F). To give people a break from the searing heat, Burger King introduced ‘Hotter is Cooler’, with an algorithm that tracked the temperature and gave people discounts.
Burger King guaranteed that as temperatures went up, the prices on its popular cold indulgences went down in real time. This was made possible through a dynamic algorithm that mapped the prices of its cold items to real time temperature data taken from a Weather API.
As temperatures crossed 47°C, customers saw the prices of their favorite sundaes, milkshakes and B-Chill drinks melt away in real time. A chart showed that if temps hit an unbearable 51°C (122°F), treats were free. Customers tuned into the daily forecast and lined-up outside every Burger King restaurant in Kuwait between 24 July and 3 August 2019.
Credits
Nabil Touma Memac Ogilvy Managing Director, Kuwait
Sherif Ibrahim Memac Ogilvy Head of Digital
Mario Daou Memac Ogilvy Creative Director
Bhaskar Bateja Memac Ogilvy Planning Director
Marianne Bechara Memac Ogilvy Account Director
Iman Abuasba Memac Ogilvy Account Manager
Nader Samir Memac Ogilvy Sr. Account Director
Mohammed Ismail Memac Ogilvy Art Director
Alba Xhixha Memac Ogilvy PR Director
Mimi Alexander Memac Ogilvy PR Associate Director
May Allam Memac Ogilvy PR Account Manager
Sajjad Waliya Memac Ogilvy Copywriter
Salam Alaqel Memac Ogilvy Copywriter
Ahmed Yousry Memac Ogilvy Graphic Designer
Anil Joy Memac Ogilvy Graphic Designer
Sajid Kalymurthy Memac Ogilvy Animation
Mijor Jose Memac Ogilvy Animation
Angelos Arampatzis Burger King Kuwait (KFG) Marketing Director
Zeinab Hassan Burger King Kuwait (KFG) Marketing Manager
Haneen Sukkariah Burger King Kuwait (KFG) Assistant Manager - Marketing
Michael Ishak Senyar Innovative Media Account Executive
Rula Nadar Senyar Innovative Media Social Media Officer
Hashem Mourtada Times (DMS) Media
Ali Mourtada TImes (DMS) Media
Fouad Shatila TImes (DMS) Media
Ali Jaber - DOP
Massoud Khawajah - Producer