Burger King: Hotter is Cooler by Memac Ogilvy

Date: Aug 2019
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Kuwait in the summer is a heat box, with temperatures blasting to over 47°C (116°F). To give people a break from the searing heat, Burger King introduced ‘Hotter is Cooler’, with an algorithm that tracked the temperature and gave people discounts.

Burger King guaranteed that as temperatures went up, the prices on its popular cold indulgences went down in real time. This was made possible through a dynamic algorithm that mapped the prices of its cold items to real time temperature data taken from a Weather API.

As temperatures crossed 47°C, customers saw the prices of their favorite sundaes, milkshakes and B-Chill drinks melt away in real time. A chart showed that if temps hit an unbearable 51°C (122°F), treats were free. Customers tuned into the daily forecast and lined-up outside every Burger King restaurant in Kuwait between 24 July and 3 August 2019.

Credits

Nabil Touma Memac Ogilvy Managing Director, Kuwait

Sherif Ibrahim Memac Ogilvy Head of Digital

Mario Daou Memac Ogilvy Creative Director

Bhaskar Bateja Memac Ogilvy Planning Director

Marianne Bechara Memac Ogilvy Account Director

Iman Abuasba Memac Ogilvy Account Manager

Nader Samir Memac Ogilvy Sr. Account Director

Mohammed Ismail Memac Ogilvy Art Director

Alba Xhixha Memac Ogilvy PR Director

Mimi Alexander Memac Ogilvy PR Associate Director

May Allam Memac Ogilvy PR Account Manager

Sajjad Waliya Memac Ogilvy Copywriter

Salam Alaqel Memac Ogilvy Copywriter

Ahmed Yousry Memac Ogilvy Graphic Designer

Anil Joy Memac Ogilvy Graphic Designer

Sajid Kalymurthy Memac Ogilvy Animation

Mijor Jose Memac Ogilvy Animation

Angelos Arampatzis Burger King Kuwait (KFG) Marketing Director

Zeinab Hassan Burger King Kuwait (KFG) Marketing Manager

Haneen Sukkariah Burger King Kuwait (KFG) Assistant Manager - Marketing

Michael Ishak Senyar Innovative Media Account Executive

Rula Nadar Senyar Innovative Media Social Media Officer

Hashem Mourtada Times (DMS) Media

Ali Mourtada TImes (DMS) Media

Fouad Shatila TImes (DMS) Media

Ali Jaber - DOP

Massoud Khawajah - Producer

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IKEA: Stuff Monster by Rethink

Added 20 September 2019
Agency: Rethink
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