How can creative disruption shape the future?

View Schedule

Zola: No Regrets by Mekanism

Agency: Mekanism
Client: Zola
Date: Nov 2019
Your Vote
4/5
Overall Rating
3/5
Opps, please vote again
10 votes

Mekanism’s new commercial with Zola comes out just in time for engagement season (which kicks off on Thanksgiving) and will air nationally on linear and streaming.

The campaign, called 'No Regrets,' is about how wedding planning has become more stressful than commitment. Dreamy wedding inspiration is everywhere from Instagram to 11 spinoffs of Say Yes To The Dress. But we’ve lost touch with what matters - the couple.

This commercial is a humorous take on how Zola does put the couple first. Every wedding is beautiful, but Zola has helped over one million couples have an easy and stress-free planning experience.

Zola and Mekanism shot three weddings in one day. They show three couples who all appear to be reciting their vows but instead are stating regrets from their wedding planning, resulting in hiccups that Zola could have helped avoid.

Zola also has a corresponding NYC subway campaign.

Credits

Brand Team: Zola

Chief Marketing Officer: Mike Chi

Director of Brand Marketing and Communications: Jennifer Spector

Senior Content Strategist: Jax Risser

Art Director: Alexandra Fortune

Head of Acquisition: Ari Gayer

Senior Manager, Acquisition: Alicia Xiong

Creative Agency: Mekanism

Partner/Executive Creative Director: David Horowitz

Creative Director: Kara Coyle

Associate Creative Director: Tim Noble

Art Director: Grace Hwang

CEO/President: Jason Harris

Managing Director & Head of Brand Management: Tor Edwards

Group Brand Director: Amanda Chandler

Brand Supervisor: Austin McDonnell

Senior Project Manager: Christine Morelli

Chief Strategy Officer, East: Ambika Pai

Associate Strategy Director: Dayna Uyeda

Production: Sister Studios

Director: Lauren Sick

DP: Dan Kennedy

Wardrobe: Amit Gajwani

Production Designer: Angela Howard

Executive Producer: Sarah DiLeo

Senior Producer: Zach Fleming

Director of Animation: Richard Krolewicz

Line Producer: Christian Kendrick

Production Manager: Maya Yergo

Editor: Ryan McIlraith

Color: Irving Harvey

Mix: SoundLounge

Overall Rating
0/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.