Privé Revaux: advert-body-1 by Mekanism
- Location:
Mekanism created the launch campaign for startup Privé Revaux – a designer line of sunglasses (retailing for $29.99) made in collaboration with Jamie Foxx, Hailee Steinfeld, Ashley Benson, Jeremy Piven and fashion entrepreneur David Schottenstein. All of the celebrities are featured in the spots and maintained strong roles in the brand’s vision.
The “Reframe Yourself” cross-platform campaign launched June 2 on Amazon’s homepage (the exclusive retailer) and incorporates online spots, website creation, and social. Mekanism also developed the nomenclature, branding, and tagline.
Credits
Client: Privé Revaux
Agency: Mekanism
President/CEO: Jason Jarris
Founder/Executive Creative Director: Ian Kovalik
Creative Director: Todd Feitlin
Senior Copywriter: Earl Lee
Art Director: Katie Bourgeois
Director of Brand Management: Melissa Hill
Senior Brand Manager: Stephen Doyle
Project Manager: Megan Enneking
Chief Strategy Officer: Jason Lonsdale
Communications Strategy Director: John-James Richardson
Strategic Planning Director: AJ Livsey
Head of Production: Kati Haberstock
Senior Producer: SISTER
Producer: SISTER
Jr. Producer: SISTER
Social Media Agency: Epic Signal
Production Company: Sister Studios
Production Company: Sister Studios
Executive Producer: Lee Scharfstein
Line Producer: Lisa Wieneke
Post Production Producer: Lily Johnson
Editorial:
Editor: Ryan Mckenna
Asst Editor: Rachel Grecco
Producer: Tabitha Ozturk
Finish/Color/Graphics: The Mill
Lead 2D Artist: Warren Gerbhardt
2D Artists: Alex Dreiblatt, Nicky Picardo, James Cudahy, Chris Sonia, Burtis Scott, Ting Jung-Hsu
Colorist: Mikey Rossiter
EP: Jeremy Moore
Music: Apollo Studios
