Agency: Mekanism
Client: Method
Date: Aug 2018
Your Vote
Overall Rating
Opps, please vote again
14 votes

Method Products, is leaning on an infectious 90s pop hit and a highly choreographed dance production to promote the good inside their planet-friendly cleaners.

The brand’s ‘There’s Good Inside’ campaign was created by Mekanism and the agency’s in-house social media agency, Epic Signal. The centerpiece is a two-minute anthem video spotlighting the good inside method’s products, its people and its sustainable soap factory in Chicago.

It’s brought to life with an uplifting, clean-centric cover anthem of The Proclaimers’ 90s pop classic, I’m Gonna’ Be (500 Miles).

The production starts with a couple of Method employees opening a door to a man doing his dishes with Method soaps with his kids around him. He sings to the tune that he likes his “house styled like a magazine” and how the sustainable products help him make it through his children’s teens. He pumps the Method dispenser to the tune’s marching beat. He’s followed by a woman bringing home a vibrant array of vegetables and washing her hands with Method’s fragrant grapefruit soap.

From there, a finely dressed older woman signs the chorus as “I would scrub 500 tiles” to great comic effect as she shines her bathroom for her prized cat. Then, a mix of neighbors and Method workers gather to dance in the street as they sing “Scrub-a-dub yeah!”

We’re then transported to the soap factory, where the workers sing the praises of their products and how they truly care about making their rainbow-hued, earth-friendly soaps, featuring recyclable bottles made with sustainable energy inside the company’s LEED certified factory.



Global Chief Marketing Officer: Doug Piwinski

Senior Director, Brand Partnerships and Collaborations: Jen Haro

Director, Social Media: Shannon Greevy

Global Creative Operations Manager: Karen Brooks


Founder/Executive Creative Director: Tommy Means

Chief Operating Officer: Mike Zlatoper

Creative Director: Laura Wimer

Senior Copywriter: Sarah Anderson

Copywriter: Caroline Johnson

Head of Brand Management: Anna Boyarsky

Sr. Brand Manager: Anne Cathcart

Senior Strategic Planner: Lexi Whelan

Communication Strategy Director: John-James Richardson

Head of Production: Kati Haberstock

Broadcast Producer: Megan Ubovich

Epic Signal

Managing Director: Hallie Harris

Director of Social Strategy: Kirby Brooks Todd

Social Strategist: Katie Zubrow

Senior Art Director: Tessa Paneri

Jr. Art Director: Lauren Abele

Senior Content Producer: Joey Segrove

Production Company: SKUNK

Director: Greg Brunkalla

DOP: Jason McCormack

Social Content DOP: Herman Asph

Executive Producer/Head of Production: Jeanne Stawiarski

President: Matt Factor

Editorial: Arcade

Editor: Nick Rondeau

Assistant Editor: Dean Miyahira

Managing Partner: Damian Stevens

Executive Producer: Crissy DeSimone

Head of Production: Kirsten Thon-Webb

Senior Producer: Denice Hutton

Finish/VFX: Timber

Creative Dir’s / Partners: Jonah Hall & Kevin Lau

Executive Producer: Sabrina Elizondo

Producer: Seth Gantman, Susie Cobb

Flame Artist: Scott Johnson, Brian Shneider, Chris DeCristo,

Flame Assist: Brack Hightchew, Brandon Harden

Compositors: Michael Loney, Kelsey NaPier, Krystal Chinn, Eddie Anton

Design & Animation: Dan Blank

Telecine: Company 3

Colorist: Sofie Borup

Telecine Producer: Alexandra Lubrano

Director of Production/Short Form: Tom Gehring

Music: Manage This Media

Music Supervisor & Music Licensing: Janet Billig Rich

Music Producers: Dan Petty & Doug Petty

Mix/Sound Design: Lime Studios

Mixer: Rohan Young

EP: Susie Boyajan

Associate Producer: Megan Hernandez

Stills Photography

Photographer: Annabelle Breakey