Method: There's Good Inside by Mekanism
- Location:
Method Products, is leaning on an infectious 90s pop hit and a highly choreographed dance production to promote the good inside their planet-friendly cleaners.
The brand’s ‘There’s Good Inside’ campaign was created by Mekanism and the agency’s in-house social media agency, Epic Signal. The centerpiece is a two-minute anthem video spotlighting the good inside method’s products, its people and its sustainable soap factory in Chicago.
It’s brought to life with an uplifting, clean-centric cover anthem of The Proclaimers’ 90s pop classic, I’m Gonna’ Be (500 Miles).
The production starts with a couple of Method employees opening a door to a man doing his dishes with Method soaps with his kids around him. He sings to the tune that he likes his “house styled like a magazine” and how the sustainable products help him make it through his children’s teens. He pumps the Method dispenser to the tune’s marching beat. He’s followed by a woman bringing home a vibrant array of vegetables and washing her hands with Method’s fragrant grapefruit soap.
From there, a finely dressed older woman signs the chorus as “I would scrub 500 tiles” to great comic effect as she shines her bathroom for her prized cat. Then, a mix of neighbors and Method workers gather to dance in the street as they sing “Scrub-a-dub yeah!”
We’re then transported to the soap factory, where the workers sing the praises of their products and how they truly care about making their rainbow-hued, earth-friendly soaps, featuring recyclable bottles made with sustainable energy inside the company’s LEED certified factory.
Credits
Method
Global Chief Marketing Officer: Doug Piwinski
Senior Director, Brand Partnerships and Collaborations: Jen Haro
Director, Social Media: Shannon Greevy
Global Creative Operations Manager: Karen Brooks
Mekanism
Founder/Executive Creative Director: Tommy Means
Chief Operating Officer: Mike Zlatoper
Creative Director: Laura Wimer
Senior Copywriter: Sarah Anderson
Copywriter: Caroline Johnson
Head of Brand Management: Anna Boyarsky
Sr. Brand Manager: Anne Cathcart
Senior Strategic Planner: Lexi Whelan
Communication Strategy Director: John-James Richardson
Head of Production: Kati Haberstock
Broadcast Producer: Megan Ubovich
Epic Signal
Managing Director: Hallie Harris
Director of Social Strategy: Kirby Brooks Todd
Social Strategist: Katie Zubrow
Senior Art Director: Tessa Paneri
Jr. Art Director: Lauren Abele
Senior Content Producer: Joey Segrove
Production Company: SKUNK
Director: Greg Brunkalla
DOP: Jason McCormack
Social Content DOP: Herman Asph
Executive Producer/Head of Production: Jeanne Stawiarski
President: Matt Factor
Editorial: Arcade
Editor: Nick Rondeau
Assistant Editor: Dean Miyahira
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon-Webb
Senior Producer: Denice Hutton
Finish/VFX: Timber
Creative Dir’s / Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Producer: Seth Gantman, Susie Cobb
Flame Artist: Scott Johnson, Brian Shneider, Chris DeCristo,
Flame Assist: Brack Hightchew, Brandon Harden
Compositors: Michael Loney, Kelsey NaPier, Krystal Chinn, Eddie Anton
Design & Animation: Dan Blank
Telecine: Company 3
Colorist: Sofie Borup
Telecine Producer: Alexandra Lubrano
Director of Production/Short Form: Tom Gehring
Music: Manage This Media
Music Supervisor & Music Licensing: Janet Billig Rich
Music Producers: Dan Petty & Doug Petty
Mix/Sound Design: Lime Studios
Mixer: Rohan Young
EP: Susie Boyajan
Associate Producer: Megan Hernandez
Stills Photography
Photographer: Annabelle Breakey
