Love Wellness: We Want More by Mekanism
- Location:
Women have constantly been given less. From our rights to our paychecks, we’ve been shortchanged in many key ways. But in 2020, we are demanding more in every aspect of life: in the office, in politics, in pay equity, in the bedroom. Why should our health be any different?
Women’s wellness and personal care brand, Love Wellness, believes more is more, which is why they created vitamins that are made of more nutrients, to address more needs and concerns, delivered to be more effective.
To launch Daily Love, a daily multivitamin made for all women, Mekanism created an unapologetic spot that leans into the insight that women want more for themselves in all aspects of life - their health being no exception.
Credits
Brand Team: Love Wellness
Founder and CEO: Lauren Bosworth
Partner and COO/CMO: Matthew Murray
Vice President of Marketing: Aaly Hirany
Director of Product: Anna Kavanagh
Director of Community: Kacey Langston
Senior Art Director: Memoli Ward
VP of Customer Experience: Amanda Kwasniewicz
Director of Public Relations: Rizzi Stigliano
Communications Specialist: Madeline McNamara
Creative Agency: Mekanism
Creative Director: Kara Coyle
Sr. Art Director: Katie Bourgeois
Art Director: Emily Swenson
Copywriter: Courtney Hoenicke
Managing Director: Tor Edwards
Brand Director: Allison Amato
Brand Manager: Alyssa Kaplan
Senior Project Manager: Christine Morelli
Chief Strategy Officer, East: Ambika Pai
Associate Strategy Director: Dayna Uyeda
Social Media Agency: Epic Signal
Chief Social Officer: Brendan Gahan
Social Strategy Coordinator: Nick Ambolino
Production Company: Sister Studios
Director: Daisy Zhou
EP: Sarah DiLeo
Sr. Producer: Zach Fleming
Line Producer: Christian Kendrick
DP: Maria Rusche
Production Designer: Susan Linss
Stylist: Amit Gajwani
Production Coordinator: Zara Hayden
Makeup: April S. Townes
Editorial: Sister Studios
Editor: Ryan McIlraith
Color: Irving Harvey
Colorist: Matthew Greenberg
Mix: SoundLounge
