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Love Wellness: We Want More by Mekanism

Agency: Mekanism
Date: Oct 2020
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Women have constantly been given less. From our rights to our paychecks, we’ve been shortchanged in many key ways. But in 2020, we are demanding more in every aspect of life: in the office, in politics, in pay equity, in the bedroom. Why should our health be any different?

Women’s wellness and personal care brand, Love Wellness, believes more is more, which is why they created vitamins that are made of more nutrients, to address more needs and concerns, delivered to be more effective.

To launch Daily Love, a daily multivitamin made for all women, Mekanism created an unapologetic spot that leans into the insight that women want more for themselves in all aspects of life - their health being no exception.


Brand Team: Love Wellness

Founder and CEO: Lauren Bosworth

Partner and COO/CMO: Matthew Murray

Vice President of Marketing: Aaly Hirany

Director of Product: Anna Kavanagh

Director of Community: Kacey Langston

Senior Art Director: Memoli Ward

VP of Customer Experience: Amanda Kwasniewicz

Director of Public Relations: Rizzi Stigliano

Communications Specialist: Madeline McNamara

Creative Agency: Mekanism

Creative Director: Kara Coyle

Sr. Art Director: Katie Bourgeois

Art Director: Emily Swenson

Copywriter: Courtney Hoenicke

Managing Director: Tor Edwards

Brand Director: Allison Amato

Brand Manager: Alyssa Kaplan

Senior Project Manager: Christine Morelli

Chief Strategy Officer, East: Ambika Pai

Associate Strategy Director: Dayna Uyeda

Social Media Agency: Epic Signal

Chief Social Officer: Brendan Gahan

Social Strategy Coordinator: Nick Ambolino

Production Company: Sister Studios

Director: Daisy Zhou

EP: Sarah DiLeo

Sr. Producer: Zach Fleming

Line Producer: Christian Kendrick

DP: Maria Rusche

Production Designer: Susan Linss

Stylist: Amit Gajwani

Production Coordinator: Zara Hayden

Makeup: April S. Townes

Editorial: Sister Studios

Editor: Ryan McIlraith

Color: Irving Harvey

Colorist: Matthew Greenberg

Mix: SoundLounge