In the ‘Let’s Have a Threeday’ campaign from booking app HotelTonight, three people are featured in provocative requests of extended weekends.
The digital spots featuring comedian Rachel Feinstein in various suggestive settings where she, her friend and another guy propose to have a ‘threeday’ – a term for a long weekend with friends. In each instance, different sounds are timed to blur out every time the ‘day’ part of the word is mentioned, winkingly implying a three way rather than an extended trip.
In ‘Mixing it Up,’ Feinstein and her roommate ask her other male roommate to “have a threeday” but he misunderstands because he’s either cracking ice trays or hitting a blender. The same keenly timed sounds are heard while Feinstein proposed threedays at diner and at the gym.
The tongue-in-cheek campaign may grab the low-hanging fruit on the concept, but Feinstein and company perform it with zeal and slick comic timing. All the threesomes, however, are with two women and a man, which some might see as not the most forward-thinking in terms of modern sexuality.
Creative Director Jordan Braun
Chief Marketing Officer Ray Elias
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MEKANISM SAN FRANCISCO
Executive Creative Director Tommy Means
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Head of Production Kati Haberstock
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Production Company: Superprime
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Producer: Michelle Dorch
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