HotelTonight: Let's Have a Threeday by Mekanism

Agency: Mekanism
Date: Aug 2018
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In the ‘Let’s Have a Threeday’ campaign from booking app HotelTonight, three people are featured in provocative requests of extended weekends.

The digital spots featuring comedian Rachel Feinstein in various suggestive settings where she, her friend and another guy propose to have a ‘threeday’ – a term for a long weekend with friends. In each instance, different sounds are timed to blur out every time the ‘day’ part of the word is mentioned, winkingly implying a three way rather than an extended trip.

In ‘Mixing it Up,’ Feinstein and her roommate ask her other male roommate to “have a threeday” but he misunderstands because he’s either cracking ice trays or hitting a blender. The same keenly timed sounds are heard while Feinstein proposed threedays at diner and at the gym.

The tongue-in-cheek campaign may grab the low-hanging fruit on the concept, but Feinstein and company perform it with zeal and slick comic timing. All the threesomes, however, are with two women and a man, which some might see as not the most forward-thinking in terms of modern sexuality.

Credits

Hotel Tonight

Creative Director Jordan Braun

Chief Marketing Officer Ray Elias

Senior Social Media Manager Beth Teague

AGENCY

MEKANISM SAN FRANCISCO

Executive Creative Director Tommy Means

Chief Operating Officer Michael Zlatoper

Director of Brand Management Anna Boyarski

Creative Director Eric Cosper

Associate Creative Director Ben Heller

Head of Production Kati Haberstock

Producer Kara Bello

Talent Manager Kourtney Luster

Senior Brand Manager Chris Remy

Production Company: Superprime

Director Mike Bernstein

Cinematographer Michal Dabal

Executive Producer Colleen O’Donnell

Executive Producer / HOP Rodger Zorovich

Editorial Cabin Editing

Editor Lucas Spaulding

Producer: Michelle Dorch

Managing Partner Carr Schilling

FInishing Sister Studios

EP: Sarah DiLeo

Producer: Lauren Gould

Colorist: Chris Martin