Agency: Mekanism
Client: HBO
Date: Sep 2018
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As the midterm elections approach, many organizations are trying to get people to the polls, despite the historically poor turnouts of past midterms. To address this reality, HBO is using its platform and the influence of its talent to partner with ‘Rock the Vote,’ once again, for a coordinated campaign to encourage participation and a deeper understanding of the issues at stake this election season.

The spot, created by Mekanism New York, kicked off National Voter Registration Day. The campaign also featured a collection of social videos that focus on the importance of voter registration.

HBO talent including Maggie Gyllenhaal, Jeffrey Wright, Tony Hale, Jessica Williams, Phoebe Robinson, Sarah Jessica Parker, Thomas Middleditch, Kumail Nanjiani and others are all part of a spot that sees them looking straight into the camera, as though they are just about to speak – but they never do. Instead, an end card comes up with the message: “Right now, there’s only one voice that needs to be heard. Yours.”

Many of those same stars have recorded custom, 15-second spots featuring them solely staring into the camera. The spots finish with the activation: Rock the Vote / TEXT HBO018 to 788.683 or


HBO Brand Team

EVP Consumer Marketing: Chris Spadaccini

VP Brand & Product Marketing: Jason Mulderig

Director Brand Marketing: Dana Lichtenstein

Brand Marketing Manager: Matt Bataclan

Brand Marketing Coordinator: Elizabeth Tillman

Creative Agency: Mekanism

President/CEO: Jason Harris

Executive Creative Director: David Horowitz

Associate Creative Director: Alex Riezebeek

Head of Brand Management: Melissa Hill

Brand Director: Cassie Jackson

Senior Brand Manager: McKenzie Badger

Head of Planning, East: Adama Sall

Head of Production: Kati Haberstock

Senior Producer: Felix Messina

Production Company:

Film: HBO Creative Services

Editorial and Post: Big Block

Managing Director: Kenny Solomon

Executive Creative Director: Curtis Doss

EP/Director of Business Development: Caroline Gomez

CTO: Albert Soto

Sr. VFX/Post Producer: Sabrina Mance-Weinstein

Post Coordinator: Zach Toberman

Editor: James Boger

Editor: DJ Cosgrove

Assistant Editor: Zach Toberman

Sr. Flame Artist/Beauty: Rod Basham

Sr. Flame Artist: Pilon Lectez

Animator: Aaron Evans

Senior Colorist: Siggy Ferstl at Company 3

Sound Mixer: Steve Gregan at Water Front Sound