Global freelance marketplace Fiverr has switched its focus in a new campaign designed to show the relationships and connections formed by its services.
Created with newly named agency of record, Mekanism, Fiverr’s multi-million-dollar ‘Connections’ campaign dives into the types of links made between community members on the Fiverr platform. Fiverr’s diverse community brings together people from over 190 countries, which means that every day, hundreds of thousands of new relationships are forged. The creative positions Fiverr at the intersection between business needs and freelancers who provide work solutions.
In a 45-second anthem spot, a split screen shows two people, a man and a woman, getting ready for their respective days. The voice over states: “Every few seconds, two people living separate lives discover they’re looking for the same thing – each other.” While that may sound like the start of a dating app ad, the two are then shown at their various businesses, with both trying to solve business problems, the action shared on each half screen. While the ad says that the two may never meet, they share a connection “by finding exactly what they were looking for.”
There will also be shorter videos plus digital and out of home placements.