advert-top-1 by Mekanism & Epic Signal
- Location:
In its first work for Papa Murphy’s, creative agency Mekanism and in-house social media agency Epic Signal introduce two brand new spokespeople, Matt & Molly.
The new creative work, Bake it Up a Notch, showcases a young couple named Matt & Molly huddled around a Papa Murphy’s pizza baking in their oven. In the throes of adulting, Matt & Molly discuss the finer nuances of elevating their pizza game while eagerly awaiting their Papa Murphy’s to bake in the oven.
Inspired by a quote from David Chang, “Millennials know how to make money...but they don’t know how to grow spinach,” Mekanism found that millennials spend 62% less time preparing food than their Gen-X counterparts. Yet according to a Papa Murphy’s audience study, 63% also say they really enjoy the idea of cooking.
In total, there will be six new main TV commercials, 10 radio spots and nearly 100 pieces of unique social content.
Credits
Papa Murphy’s Brand Team
CEO: Weldon Spangler
CMO: Laura Szeliga
VP of Marketing and Creative Services: Diana Douglas
Marketing Director: Jihae Hefeneider
Associate Marketing Manager: JR Foster
Creative Agency: Mekanism
Founder/Chief Creative Officer: Tommy Means
Creative Director: Hart Rusen
Associate Creative Director: Dan Peterson
Senior. Copywriter: Sarah Anderson
Senior Art Director: Shiva Majidi
Copywriter: Caroline Johnson
Art Director: Alex Brubacher
President/CEO: Jason Harris
COO: Michael Zlatoper
Managing Director, Seattle: Lisa Zakroff
Senior Brand Manager: Myco Nguyen
Brand Coordinator: Ana Sabarots
Project Manager: Maggie Boler
Head of Planning, West: Jeremy Daly
Communications Strategy Director: John-James Richardson
Senior Brand Strategist: Anna Rainwater
Head of Production: Kati Haberstock
TV Producer: Kat O’Meara
Radio Producer: Kara Bello
Sr. Talent Manager: Kourtney Luster
Social Media Agency: Epic Signal
Founder/EVP: Brendan Gahan
Managing Director: Hallie Harris
Director of Social Strategy: Josh Druding
Copywriter: Amy Silvestri
Art Director: Andreas Aristides
Sr. Social Content Producer: Joey Segrove
Social Strategist: Christopher Metoyer
Social Strategist: Charles Weichselbaum
Community Manager: Ruben Ruiz
Production Company: Tool Of North America
Director: Sean Ehringer
Managing Director: Nancy Hacohen
EP: Preston Garrett
Line Producer: Gabe Reiter
Editorial: Nomad
Editor: Jared Coller
VFX/Finishing: Nomad
Color: Apache
Mix/Record: Lime Studios
Music: Mophonics
