Eos: Make It Awesome by Mekanism
- Location:
In Mekanism’s first work for lip balm brand Eos, the agency created a campaign titled ‘Make It Awesome’, which shows the story of how the company makes its products in the lab that is sensorial, hyperreal, vibrant and magical.
Eos sustainably sources the best ingredients, blends the most delicious flavors, adds a dash of magic and checks for 100% 'delicious awesomeness'.
The spots will appear on broadcast, online, social platforms, TikTok and CTV.
Credits
Brand Team
CMO: Soyoung Kang
Director of Marketing: Carley Caldas
Creative Agency: Mekanism
Founder/Executive Creative Director: Ian Kovalik
Head of Creative/Design: Tom Lyons
Creative Director: Jillian Goger
Associate Creative Director: Katrina Mustakas
Sr. Copywriter: Earl Lee
Art Director: Grace Hwang
Copywriter: Connor Addario
CEO/President: Jason Harris
Head of Brand Management, East: Melissa Hill
Group Brand Director: Cassie Jackson
Brand Supervisor: Austin McDonnell
Head of Production: Kati Haberstock
Producer: Alexandra Zubak
Senior Talent & Traffic Mgr: Kourtney Luster
Head of Strategy, East: Ambika Pai
Strategy Director: Nikky Cronk
Associate Director, Communications Strategy: Chau Nhan
Media:
Head of Media: Rory O’Flaherty
Media Director: Carrie Dino
Senior Media Planner: Hunter Holbrook
Senior Media Planner: Kevin Renwick
Biddable Media Buyer / Planner: Alina Zhen
Associate Analytics Manager: Dylan Tooch
Media Analyst, Business Intelligence: Ankit Dargad
Production Company: CAVIAR
Directors: LOS PEREZ
Executive Producer: Kim Dellara
Producer: Connor Hollman
DOP: Pau Castejon
PD: Jose Tirado
Stylist: Galiana
Service: B2Y Productions Bulgaria
Editorial: WAX
Editor: Eddie Ringer
Assistant Editor: BB Blanchard
Producer: Kelly Mackey
MIOPIA VFX
VFX Producer
Angeles Álvarez
VFX Coordinator
Maria Tortosa
VFX 2D Supervisor
José Rossi
VFX 3D Supervisor
Miguel Garcia-Villaraco
COLOR + DELIVERY: MPC
Colorist - James Tillet
Executive Producer - Matthew Loranger
VFX Producer – Carlos Zalapa
Color Coordinator - Sydney Sanford
Music & Sound Design by Human
Executive Producer: James Dean Wells
Creative Lead: Mike Jurasits
Composer: Ed Dunne
Sound Designer: Daryl Pinsdorf
Audio Post by Post Human
Senior Post Producer: Craig Caniglia
Chief Mix Engineer: Sloan Alexander
