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The Drum

Coors: Stolen, Smuggled & Sought After by Mekanism

Agency: Mekanism
Client: Coors
Date: Mar 2020
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The latest campaign for Coors tells the history of Banquet as the beer that has been 'Stolen, Smuggled and Sought After since 1873' and highlight the coveted nature of the beverage, a historic brand that has rich history in Colorado and beyond.

Each spot features a way in which the beer has been tracked down over the years, whether smuggled backstage at a concert, or carried over state lines in the dead of night. With VO from Sam Elliot and directed by renowned cinematographer Janusz Kamisnki, the spots evoke the iconic beverage’s reputation as the coveted beer.




Independent Media