The Drum Awards Festival - Extended Deadline

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Agency: MediaCom
Date: May 2022
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Liverpool FC manager Jürgen Klopp has returned as Erdinger Weissbräu’s brand ambassador in a new spot for the brewery’s ‘Never Skim a Erdinger’ campaign.

‘Don’t Forget the Best Bit’ sees a young enthusiastic bartender called Stevie pour the football legend his favorite beer. A little starstruck, and understandably nervous, the barman questions whether he has done the right thing by not skimming the foam head.

Amplification for the campaign will come from TV, digital and out-of-home (OOH) activations. In a first for the brand, the campaign will also be shown to cinema audiences.